heh heh, yupz...the Creatives do have a 'fuller' sound because the bass is much more up front, whilst some may find the AT sound too 'sharp' (relatively) Though the Sennheisers do sound decent, for the price (even at S$110) I still find the tag a little hard to swallow. I resisted the temptation to get the Senns and saved up for the UM1s instead Best earphone decision I ever made, though hearing the UM2s had left me yearning for even more