Rightful or outrageous claim?

[squalle 0]

 

Look at the tag line at the bottom in this picture:

 

[heady 0]

That's called advertising leeway in accuracy. Fact is, people do claim anything and everything about their products. Unfortunately, objectivityis hard to come by in this world.

[evil-zen 0]

The true leaders are humble...

[N@Z 0]

Well... it doesn't say what sort of AUDIO, good, bad, mediocre? It's semantics - connotative meaning or language used (as in advertising or political propaganda) to achieve a desired effect on the target audience.

 

Imagine if they were slightly more truthful:

PERFORMANCE EARPHONES

FROM ONE OF THE LEADER IN AUDIO

WITHIN ITS PRICE RANGE

 

Not as impressive.

[kross 0]

lol...u grab that shot during one of ur shootouts squalle?

lol...creative should be more humble ma..sounds a bit too boastful...

[Rameish 0]

Give creative a break - they only just started advertising about a year or 2 back. As such even if they were to hire a good ad agency the people who approve the ads on creative side are probably not up to the mark. If you are indeed a leader in anything, you dont really need to make that claim. This ad fails all the tests for what is a good ad.

 

1) Is it beliveable? (Maybe in PC stuff but not audio)

2) Is it credible? (If it aint beliveable then am I gonna even try it?)

3) Is it memorable? (Using a string/cord to create a shape has been done for over a decade - anyways it's not even done properly as there no 3-D effect).

 

Poor Creative.

[loop_ 0]

well they may have a claim to be a leader in audio, when you consider their soundblaster series as well as their zen portables.

 

Just a different type of audio, portable, pc audio. Note they didn't say 'high end' audio or something like that...

 

 

[Stereo_Electronics 0]

I'll say just give them a break, advertising is advertising....

 

what about the BigMac that in real is small mac, battery life of ipod, home theatre brands claiming that they are the first in home theatre?

 

Next time you see Sennheiser PX100 and PX200 side by side, look at the words used on the blister pack.

 

PX100 - "Natural sound"

PX200 - "Powerful bass"

 

Haizz.....

[aaron-xp 0]

No company in the right frame of mind would advertise an absolutely honest statement (not misleading).

 

Did a research project (sounds so important! Just joking, a school based one at that), and found the many subtle techniques of advertising. Most tell the truth, just that it is misleading.

[Rameish 0]

No company in the right frame of mind would advertise an absolutely honest statement (not misleading).

 

Did a research project (sounds so important! Just joking, a school based one at that), and found the many subtle techniques of advertising. Most tell the truth, just that it is misleading.

 

Good, strong advertising is truthful advertising.

There was a time when what's called the USP (unique selling proposition) was deemed mandatory. (M&M - melts in your moth not in your hands, Cathay Pacific - arrive in better shape, HSBC, the world's local bank.

 

Advertising can be subdivided into 2 broad categories: 1) Strategic Advertising 2) Tactical Advertising.

 

Strategic Advertising is usually how a product, service or image is protrayed to it's target audience in the market with regional/local variations.

 

Tactical Advertising is more priece meal - it could be a launce of a new product, launching a new line or sub-brand (think Dove) The soap bar is the main brand.

 

No tactical ad shall be detrimental to the main branding.

 

Ie you cant have Mortein the safe insecticide launching a knockout killer Mortein, as this will cause a drop in market share of the main brand with unknown results for the new killer insecticide.

 

Believe it or not adverstising has to be truthful for a brand to succeed over time and space.

 

 

[aaron-xp 0]

Agreed, some may be really truthful, but they make the viewers feel really good (like in Apple commercials) and make them sub-consciously buy their products.